A URL shortener, for obvious reasons, shortens your URL to ensure that it will fit into your advertising mediums.

We’ve all seen hugely long URLs in e-mails, on blog posts, as well as in advertising. Think

Amazon on this one. Frequently whenever a link like that’s copied, it breaks apart, an area mistakenly gets inserted and the link will not work. Shortening a URL will avoid this problem, make it easier for you buyers to copy & paste the link, and get to your web page or offer considerably quicker and more reliably.

It also has the ability to look just a bit better if you’ve got an advertisement going out, and also your link is short and also to the point. Long URL links are off-putting to lots of individuals and generally very obvious it’s an affiliate site. And yes, Amazon is definitely an affiliate site.

URL shortener sites often offer tracking abilities, which could mean a whole lot of information regarding how well your link is doing.

Unless you are well-versed in the best way to track your links, track your traffic, understand how to read and understand Google Analytics; for anyone who is new, choosing a link shortener will give you a lot of information regarding where your traffic is coming from, how many clicks your link has received, and what people are doing on your web site. Check out several of the links above to view which sites offer tracking services as part of their main service. You’ll find a fair number that are totally free.

If you are in affiliate marketing, using a URL shortener can provide you with a bit of an edge to advertise your opportunity.

You’ll find several benefits here for using a link shortener. For starters, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, may be quite long and arduous to keep intact.

Second, in advertising, it’s vital to not be a sheep. If you’re promoting an affiliate product or program, and also a couple thousand others are also promoting it using the company’s affiliate links… well, you are not going to obtain a whole lot of interest because the open public has been over exposed to the marketing. They might even have been turned off by some one else’s marketing methods… so once they see Company XYZ within an affiliate link, it is an immediate click away or delete.

Advertising will be that — A-D-V-E-R-T-I-S-I-N-G. It’s important to stand out. You should grab attention. And you only have a few seconds to do that. You may have the greatest ad copy on the globe, but if your link shows an affiliate id, your click throughs will be going to be non-existent.

A URL shortener could make your not-so-fantastic domain name a non-issue.

From past experience, I know that sometimes we find yourself buying a domain name that ends up not being in the niche we want, or which just does not make sense to the public.

But you’ve got a domain name and you have decided to repurpose that site for some of your offers or products. Utilize a URL shortener to help avoid turning people off just because of the domain name. This can help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.

If you’re using Twitter or any other digital media methods, a shortened URL will substantially enhance your allowed character count.

Primarily, I am talking about Twitter here which only allows you 140 characters in a tweet. If you have got a long, long URL… how are you going to say anything about it to get people to simply click the following article and look? Just sending the link won’t get you views.

Twitter is about the way you can say something important, URGENT, as well as a call to action in 140 characters or less. Almost every letter and symbol within your URL counts toward your character count. So get rid of that long URL.

Twitter just isn’t the only place that a short URL is useful. Brevity is actually useful in most all your marketing efforts. Whether you’re using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or what ever, save your readers’ eyes, shorten your URLs and expect to see a far better click-through on your posts.

Comprehending the need and value in utilizing URL shorteners is extremely important within your marketing efforts regardless when you are promoting your own goods and services, or an affiliate marketer looking to gather leads into your flock.