Now that Quick Response Codes have started catching on in the US, many businesses are jumping on the bandwagon, and with good cause. These unique codes are dynamic marketing tools that will energize your marketing campaigns and create customer loyalty.

Originated in Japan within the late 1990s, Quick Response Codes carry thousands upon thousands of alpha numeric bits of information. By simply scanning the symbol with a mobile phone camera, customers can access anything from coupons to contests to multimedia presentations. All you have to do is make it available through your business’ personalized code.

Unfortunately, there are actually some common mistakes businesses make once they enter the world of Quick Response Code marketing. With a little bit foresight, you may avoid them and make maximum usage of this exciting marketing technology.

In particular, avoid using generic looking codes. Take the period to develop a customized QR Code design that is consistent with your company’s brand image. Because many consumers are still not familiar with these codes, they may be likely to ignore them unless you employ customized QR Code art within your code. Using such simple identity features as colors, logos and photos can turn your custom codes into a beacon for customers serious about your company.

Second, make sure to use the full potential of your customized QR Codes. With very little effort, you may change your code to direct consumers to your web page, offer special promotions, share the-latest blog, or just about anything else. Your QR Code art should incorporate not just the identity elements but technology that enables easy alterations.

Third, use your custom QR Codes on virtually everything you print. Do not stop with print advertisements. As always, as long as a camera enhanced mobile device can read it, your custom code will work. Got a billboard? It needs a uniquely customized code. Hand out business cards? Include customized codes. Have a company vehicle? Get an enhanced QR Code design and put it on the door.

Fourth, ensure the information accessed by your codes is pertinent. Despite the fact that they see hundreds of messages a day, people want information. Nevertheless they only want it if it pertains to them. Ensure your custom QR Code leads to something consumers will appreciate. And again, change your message regularly. Who wants to access the exact same old thing over and over?

Fifth, check your Quick Response Codes each and every day. Nothing might be more disappointing than eagerly scanning a code only to discover that it will not work. It’s like typing within your favorite website URL only to locate the http://www.mindtory.com site has vanished! Talk about destroying your image. You might even would like to get some employees, friends, or family members to check the code for you. This really is also the best way to test out the information you are providing. Do not be afraid of critiques; they can only make your program better.

Eventually, stay informed of the technology (or have someone do it for you). As great as customized QR Codes are, the available technology multiplies daily. Also do not be afraid to speak to the person answerable for your QR Code art about enhancing your codes. Staying in touch with where and the way to use Quick Response Codes and trying different looks and content can lead to greater success.