A URL shortener, for obvious reasons, shortens your URL to ensure that it’s going to fit into your advertising mediums.

We’ve all seen hugely long URLs in e-mails, on blog posts, as well as in advertising. Think

Amazon on this one. Usually any time a link like that is copied, it breaks apart, a space mistakenly gets inserted and the link will not work. Shortening a URL will avoid this problem, make it easier for you buyers to copy & paste the link, and acquire to your website or offer faster and even more reliably.

It also has the capability to look just a bit better if you have got an advertisement going out, and your link is short as well as to the point. Long URL links are off-putting to lots of people and generally very obvious it’s an affiliate site. And yes, Amazon is an affiliate site.

URL shortener sites often offer tracking abilities, which will mean a lot of information about how well your link is doing.

Unless you are well-versed in the best way to track your links, track your traffic, understand how to read and understand Google Analytics; when you are new, choosing a link shortener will provide you with a lot of details about where your traffic is coming from, how many clicks your link has received, and what people are doing on your internet site. Check out several of the links above to see which sites offer tracking services as part of their main service. There are actually a fair number that can be totally free.

For anyone who is in affiliate marketing, using a URL shortener can provide you with a bit of an edge to advertise your opportunity.

You will discover several benefits here for using a link shortener. Foremost, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, may be quite long and arduous to keep intact.

Second, in advertising, you need to not be a sheep. In case you are promoting an affiliate product or program, as well as a couple thousand other people will also be promoting it using the company’s affiliate links… well, you’re not going to obtain a whole lot of interest since the general public has been over exposed to the marketing. They could even are already turned off by some one else’s marketing methods… so when they see Company XYZ in an affiliate link, it is an immediate click away or delete.

Advertising will be that — A-D-V-E-R-T-I-S-I-N-G. It is important to stand out. You will need to grab attention. And also you only have a number of seconds to do that. You may have the greatest ad copy on the planet, but if your link shows an affiliate id, your click throughs will be going to be non-existent.

A URL shortener might make your not-so-fantastic domain name a non-issue.

From past experience, I know that sometimes we end up buying a domain name that ends up not being in the niche we want, or which just does not make sense to the general public.

But you have a domain name and you have decided to repurpose that site for some of your offers or products. Utilize a URL shortener to help avoid turning people off just because of the domain name. This could help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.

If you are using Twitter or other social networking methods, a shortened URL will considerably increase your allowed character count.

Most importantly, I am discussing Twitter here which only allows you 140 characters in a tweet. If you’ve got a long, long URL… how are you going to say anything about it to get people to click and look? Just sending the link is not going to get you views.

Twitter is all about how you can say something important, URGENT, and also a call to action in 140 characters or less. Each and every letter and symbol within your URL counts toward your character count. So get rid of that long URL.

Twitter just isn’t the only place that a short URL is useful. Brevity is actually useful in the majority of all of your marketing efforts. Whether you’re using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or what ever, save your readers’ eyes, shorten the link your URLs and expect to see a greater click-through on your posts.

Understanding the need and value in making use of URL shorteners will be vital in your marketing efforts regardless in case you are promoting your own products or services, or even an affiliate marketer looking to gather leads into your flock.