The on-line casino industry has evolved to keep up with the demands of an ever-changing gambling public which is becoming even more technologically advanced. New trends affect the way people want to gamble which in turn requires online casinos to initiate changes to enhance the player’s experience.

One of the ways that casinos have tried to re-invent themselves in is pertaining to communication with new and existing players. Currently players are rewarded for just receiving a little downloadable message service that serves as a personal assistant when you’re online. This is a computer application called a ‘Personal Messenger’ and it updates players when there are new promotions, news and events occurring at their favorite casinos.

Some of the clever features that the Fortune Lounge Personal Messenger has, which we have been monitoring for a time period basically, are highlighted below:

You can now check your casino account balance.

Contact the Fortune Lounge support team – live chat, e-mail, and call-back & call centre numbers.

Link directly to the Fortune Lounge Players Club, review your points balance and redeem your loyalty bonuses.

Use the quick-link buttons to review the Fortune Lounge winners’ wall and to keep up to date with all of the latest Fortune Lounge news.

The Personal Messenger has been redesigned to make messages easier to read. You are now also able to delete your read messages.

Another innovation within the market has been embraced by Titan Poker who is hosted on the Playtech software network. Titan Poker has a live download function that automatically starts up whenever a player enters the poker room’s banking pages. Therefore players have 24/7 live assistance while making purchases online, which make the process a whole lot simpler and safer too.

The Personal Messenger is a brand new nifty application that replaces much of the electronic mail (email) communication that online casinos have had to count on to get their important messages across to their discerning playing public. This relieves several of the SPAM concerns that casinos face when relaying their messages to their customers. Casinos for a while now have had to face the onslaught of anti-SPAM firms who blacklist them on the Net should they are reported to have sent unsolicited emails to undesirable recipients.

Go into the new Personal Messenger and also the rest is history, and also the best part of this unique tool is that it shall continually be right there on your desktop. It doesn’t take up much space within your program files either. The Fortune Lounge Personal Messenger needs a mere megabyte to install and that beats having to go in to the trusted casino software to request information that you should, essentially have at your fingertips.

These new progressions have led to a new era within the industry where players are increasingly being consulted increasingly more to advance this ever-growing industry. This means that if there was ever an industry that has been setting trends with regard to customer service and player satisfaction, the online gambling industry could be at the forefront of these incremental changes, and would likely have a thing or two top teach other market within the corporate playing field.