If you’ve been using QR Codes, or even if you have just been thinking about incorporating them into your marketing plan, you might be under the impression that the only codes available will be the most frequent black and white icons that sort of look like a bar code given to hysterics.

Today, Quick Response Codes may be a whole lot more attractive as well as a lot more useful with the addition of image tools like logos, colors, and photographs. Called customized QR Codes, these value-added response tools have four great advantages over the traditional codes.

A custom QR Code tells the reader that there is something crucial that you do. Rather than just sitting there like an annoying blob the way traditional generic odes do, a customized QR Code attaches itself visually to the rest of your message. Its very design says to the customer, “Pay attention. Here is something you should be aware of.” Of course as these codes become more prevalent in the US (which trails other countries in the use of the codes), lots of folks understand that the codes indicate more information is at hand. Yet, even with more awareness, generic codes in and of themselves can just do so much to stimulate response.

A quality QR Code design extends your brand. As a savvy business person, you know how important your image is to attracting and keeping customers. By having a well designed logo and employing other visual techniques, you attract attention. By providing valuable information regarding your products, together with special offers, you build loyalty. Today you may embed your logo, your colors, and also your photographs into your code art. You get instant recognition with the look and a customer who feels like they’re obtaining a little something extra whenever you employ a high tech custom code.

Custom QR Codes make it possible for you to communicate additional information, special offers, and unique messages to customers. An image-based custom code not only perpetuates your identity, it also allows you to tell certain customers (people with smartphones) about special offers just for them. The code design enables you to share news and information, display a web page, or perhaps transmit contact information like URLs, emails, and smartphone numbers.

Customized QR Codes allow you track results conveniently and make changes as needed. With near instantaneous results, you can tell right away if your offer is a success, whether readers are pursuing more information, or if perhaps there is an increase in activity on Twitter. You can provide a coupon deal today, push a site tomorrow, and run a contest next week. All while simultaneously enhancing your image and increasing your awareness.
These codes were not originally developed as a marketing tool. They were employed in parts control in automotive factories in Japan. After the marketers got hold of them, conversely, they opened up a whole new world of mobile marketing. But to obtain the most out of the technology behind these unique codes, do not go here generic. Instead, go for a customized code with image-enhancing QR Code design. You will be surprised what individualized QR Code art can do for your image and also your results.