Advertising has transformed to among the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.

Nowadays, online is where everyone’s at, which is also the rationale why most businesses look to promote their products online. To do that, one needs to possess a business website which will run their web marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs, that the probability of searchers to find the web site are seriously diminished.

Since, paying a search engine to place your business website at the top of its list will not come cheap, the next best thing for a number of do is to use search engine optimization or SEO techniques to increase the clicks to the site and help it work its way up the search engine’s results page.

When looking for an SEO agency it can be very hard to set up a list of criteria especially when you do not understand the SEO process. Nearly every SEO consumer would expect an excellent SEO agency to appear within the top of the main search engines for all their relevant key phrases. Although this concept seems very logical it will not necessarily reflect upon the other agencies which aren’t. You will discover literally thousands of SEO companies available and with a relatively small number of positions on the very first page, it’s impossible for all the agencies to prove their value by being on the very first page. It’s only when you start to break down the current high performing SEO agencies that you start to develop an even better understanding as to why they may be there and most of all why you must not use them. There are endless checks you may do on an SEO company but I would strongly urge someone to carry out the ones listed below then by any further checks you believe to be suitable.

Searching their company name will inevitably bring up their directory listings, article submissions and social networking pages but in the event the company will be large, there will be some feedback someplace. It’s highly likely if someone has had a great or bad experience with the SEO company, they might have mentioned it on a webmaster forum or perhaps a blog. It is rather important not to take these reviews at face value because some unethical SEO agencies promote their services this way, if it is a forum look at their post count, join date and response from other forum users.

If an SEO agency is good at what they do there will be an endless supply of testimonials, don’t be afraid to ask the agency for previous examples of their work. If an SEO company advertises a sizable amount of clients but yet only displays a set few of testimonials, ask them why or even better ask the owners of these web pages. Webmasters tend to be more inclined to tell you what is not working or has not worked as opposed to what’s working well.

A big proportion of online marketing is back linking and you will discover endless quantities of free tools to look into the back links of a particular website. The quality of the web pages linking to this SEO Company will reflect upon the ethical standard of their work. If you find an agency to have a vast amount of back links from websites you would consider as being spam it’s highly likely this is the approach they are going to take to marketing your webpage which is against all major search engine guidelines.

It is quite important to know how an SEO company shall work on your web page, if at some point you believe you are being blinded by technical jargon or maybe if you feel as should the company is not being completely honest it’s highly likely the company is working unethically or in SEO terms using Black Hat SEO. If at any point you discover Black Hat SEO I would strongly urge you to leave that SEO company.